10 Simple Web Copywriting Tips for Increasing Conversions

Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy.

Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action—it feels purposeless—and that’s just bad marketing. And yet, web copywriting is a strategy that sometimes falls by the wayside, overlooked for other site priorities like gated content, video, design, and functionality.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s