The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities

Patrick Janelle has a dream job.

That’s the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer.

Yup, that’s right: Thanks to an extensive background in graphic design and a very high follower count, Patrick’s full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick.

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