Bill Macaitis knows something about growth. In his two years as Zendesk’s top marketer, he helped take the company from venture-funded startup to an IPO resulting in a $1.7 billion market cap. When he led online marketing and operations at Salesforce, he helped grow revenues from $900M to $3 billion. Now, he’s the CMO at Slack, the 17-month old messaging startup that’s rumored already to be worth $2.76 billion.
What’s the secret to his latest company’s growth?