10 Analytics Mistakes I Learned the Hard Way (So You Don’t Have To)

Have you ever spent a big chunk of time analyzing your marketing data, only to realize partway through that you didn’t approach the analysis correctly? This happens to me from time to time, and trust me — I know how frustrating it can be. I find myself wishing I could go back in time and warn my past self about the mistake so I could avoid losing all those hours.

Trial and error is the nature of analysis, though.


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