Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there’s another type of email that can be a powerful addition to your mix: transactional emails.

What is a transactional email? U.S. law defines it as any email with a primary purpose “to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender.”

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