700,000 Active Users in 7 Weeks: The Story Behind Meerkat’s Explosive Growth

Two months ago, Meerkat didn’t even exist. Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna.

It all started as a side project. Founder Ben Rubin had been working on live-streaming products as part of his job at Life On Air, and he thought it’d be fun to work on Meerkat in his spare time.

But then Meerkat took off.

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