Today, succeeding in inbound marketing means putting content at the heart of your communications strategy.
This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise?
It’s predicted that 59% of B2C marketers and 55% of B2B marketers are increasing their spend in content. With more and more companies developing a content marketing plan for their business, it’s important to understand how you’re performing against industry standards. That’s why we joined forces with Smart Insights and surveyed over 700 marketers across Europe to see how they’ve been aclimatising to the new age of content marketing.
The survey revealed a number of interesting trends. For example, nearly three quarters (71%) of businesses are creating more content in 2015 compared to 2014 and only 12% feel they have an optimised content marketing strategy .
Alright. I’m going to grab a coffee and let the graphic do the talking from here.
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